Middle Performance Optimization Manager (Social)

About the role

The Middle Performance Optimization Manager (Social) will execute and optimize social campaigns across platforms such as Meta, LinkedIn, and TikTok, focusing on media or performance KPIs. The role involves developing strategies, monitoring performance, reporting, and collaborating with client services.

Key responsibilities

• Execute and optimize social campaigns across various platforms.
• Develop and implement campaign strategies, targeting methods, and ad creatives.
• Monitor campaign performance, analyze data, and identify optimization opportunities.
• Prepare comprehensive reports and metrics with key insights and recommendations.
• Build and update dashboards for real‑time visibility into performance.
• Collaborate closely with the Client Service team to understand and address client needs.

Required profile

• Minimum of 2 years experience executing and optimizing social campaigns toward media or performance KPIs.
• Proven experience managing social advertising platforms such as Facebook Ads Manager, TikTok, and LinkedIn.
• Experience with Google Tag Manager and Google Analytics 4.
• Strong analytical skills with the ability to interpret data and derive insights.
• Knowledge of audience targeting, ad creative best practices, and bidding strategies.
• Fluent English (B2+), strong attention to detail, and ability to manage multiple campaigns simultaneously.

Required skills

• Facebook Ads Manager
• TikTok Ads
• LinkedIn Ads
• Google Tag Manager
• Google Analytics 4