Website Growth & AI Optimization Manager

About the role

Open English is seeking a highly analytical, technically fluent, AI‑first Website Growth & AI Optimization Manager to lead the evolution of its websites into high‑performing growth platforms. The role will own the full website journey—from AI‑driven discovery through lead generation, qualification and sale—across multiple products, markets and languages.

Key responsibilities

• Own the website CRO roadmap, prioritising initiatives based on business impact, traffic volume and implementation effort.
• Use AI to analyse user behaviour, surface friction points, generate hypotheses and accelerate research.
• Design and manage structured experimentation on landing pages, forms, pricing communication, calls‑to‑action and checkout flows.
• Apply AI‑driven personalisation to adapt content, offers and user journeys by market, audience and funnel stage.
• Optimise website content and technical architecture for discovery on search engines and emerging AI platforms such as ChatGPT and Gemini.
• Maintain strong foundational SEO practices, including keyword analysis, internal linking, metadata, international localisation and sitemap management.
• Serve as the technical website lead, overseeing CMS architecture, JavaScript rendering, APIs, tagging, consent management and Core Web Vitals.
• Build a unified measurement framework linking user behaviour to commercial outcomes and produce regular reporting on site health, conversion and AI discoverability.

Required profile

• Significant experience managing websites, digital customer journeys, CRO, SEO or digital product growth.
• Proven experience designing, executing and interpreting A/B and multivariate tests.
• Strong understanding of technical SEO, GEO/AEO, structured data and modern search behaviour.
• Hands‑on knowledge of how generative AI is reshaping discovery, personalisation and conversion.
• Professional fluency in English and Spanish; Portuguese is a plus.
• Experience coordinating multidisciplinary teams and external partners in a multilingual, multi‑market environment.

Required skills

• GA4, Google Search Console, Google Tag Manager
• HTML, CSS, JavaScript
• CMS platforms and APIs
• Structured data and schema markup
• Core Web Vitals, mobile‑first UX, accessibility, consent management
• Heatmaps, session recordings, experimentation platforms, BI tools