B2B Marketing Manager – Strategy & Growth

About the role

We are seeking a results‑driven B2B Marketing Manager to design and execute strategies that align with business objectives, strengthen brand positioning, and fuel sustainable market growth. The role combines strategic planning with hands‑on campaign management and close collaboration with commercial teams.

Key responsibilities

• Develop and implement comprehensive B2B marketing strategies that support overall business goals.
• Design, launch, and manage end‑to‑end corporate campaigns across multiple channels.
• Analyze market trends, customer behavior, and competitive insights to identify growth opportunities.
• Work closely with sales, product, and other key stakeholders to ensure alignment and maximize impact.
• Manage marketing budgets, monitor ROI, and optimize spend for maximum efficiency.
• Track performance metrics, generate actionable insights, and report results to senior leadership.

Required profile

• Bachelor’s degree in Marketing, Advertising, Communications, Industrial Engineering, or a related field.
• Post‑graduate studies or specialization in Marketing is preferred.
• Proven experience in B2B marketing and managing full‑cycle campaigns.
• Strong analytical mindset with a results‑oriented approach.
• Excellent communication and collaboration skills.
• Advanced proficiency in English.

Required skills

• Excel
• Power BI