Brand Manager – TENA (Latin America)

About the role

Essity is seeking a Brand Manager to lead communication and media strategy for TENA across several Latin American markets. You will strengthen brand equity and drive sustainable growth by connecting the brand with target audiences through innovative media and content initiatives.

Key responsibilities

• Design and execute integrated 360° brand, media, and communication strategies for Colombia, Ecuador, Peru, Venezuela, Dominican Republic, and Puerto Rico.
• Lead content creation, CRM, influencer marketing, public relations, and always‑on communication initiatives.
• Adapt global brand strategies to ensure local relevance and regional consistency.
• Manage media, creative, PR, digital, and influencer agencies to ensure executional excellence.
• Monitor brand health, campaign performance, consumer insights, and media effectiveness, providing actionable recommendations.
• Optimize media investments to maximize effectiveness, brand growth, and business impact.

Required profile

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration or related field.
• Minimum 5 years of experience in communications, media, branding or marketing, preferably in FMCG/consumer goods.
• Strong analytical capabilities and experience using data and insights for decision‑making.
• Advanced English proficiency (B2‑C1 level).
• Ability to influence, collaborate and lead cross‑functional initiatives in multicultural environments.

Required skills

• Experience developing and implementing integrated brand‑building and communication strategies.
• Solid knowledge of traditional and digital media ecosystems, media planning and advertising investment optimization.
• Experience managing relationships with media, creative, PR, digital and influencer agencies.
• Excellent project and stakeholder management skills.

What we offer

• Purpose‑driven work improving well‑being for people and society.
• Collaborative, open atmosphere encouraging growth and empowerment.
• Values of innovation, teamwork and authenticity.