Community Growth Specialist

About the role

Ria Money Transfer is launching its first dedicated social media presence in Colombia and seeks a Community Growth Specialist to lead the effort. You will create and manage culturally resonant content, engage the Colombian audience, and grow an active community from the ground up.

Key responsibilities

• Develop and execute the content strategy, calendar, and posting cadence for Instagram, TikTok, and Facebook in Colombia.
• Produce high‑volume, culturally relevant assets (static images, videos, reels, carousels) using AI‑first tools such as Midjourney, Canva, CapCut, and Freepik.
• Adapt global brand guidelines into locally resonant messaging and visual storytelling.
• Manage all community interactions—including DMs, comments, and mentions—with prompt response times.
• Monitor audience sentiment, surface insights, and feed them back to the Growth team.
• Identify cultural moments, trends, and real‑time engagement opportunities.
• Source, negotiate, and coordinate collaborations with Colombian influencers and micro‑creators within budget.
• Track follower growth, engagement rates, and content performance using social analytics tools and internal dashboards.

Required profile

• Creative self‑starter with deep fluency in Colombian culture and the diaspora experience.
• Hands‑on experience using AI‑driven content creation tools.
• Passion for building brand communities that connect families across borders.

Required skills

• Midjourney
• Canva
• CapCut
• Freepik
• Instagram
• TikTok
• Facebook
• Social media analytics tools