Content & Audience Revenue Manager

About the role

Wedded Wonderland is seeking a commercially‑focused leader to transform its web, social and newsletter audiences into measurable revenue streams. This senior role goes beyond traditional content management, requiring a strategic mindset that ties every piece of content to clear commercial outcomes.

Key responsibilities

• Design and execute a content‑to‑revenue strategy across website, social, SEO, email and creator channels.
• Convert website traffic into enquiries, leads, affiliate clicks, sponsor value and email subscribers.
• Turn social reach into owned audience, vendor demand, partnerships and measurable revenue.
• Develop commercial content packages for venues, vendors, sponsors, tourism boards and luxury brands.
• Lead content pillars such as destination wedding guides, venue features, real weddings, bridal fashion, beauty, jewellery, honeymoon and cultural weddings.
• Utilise AI tools to improve content production, repurposing, briefing, tagging and reporting workflows.
• Collaborate with CRM and data teams to capture first‑party audience data (wedding date, destination, budget, guest count, vendor needs).
• Manage freelancers, creators, editors and production partners while tracking performance against revenue metrics.

Required profile

• Proven experience in leading content strategies that drive commercial outcomes.
• Strong understanding of luxury, wedding and lifestyle markets.
• Ability to work cross‑functionally with sales, partnerships, growth, data and creative teams.
• Data‑driven mindset with focus on revenue rather than vanity metrics.

Required skills

• SEO
• CRM systems
• AI tools for content production