Data Operations Lead, B2B

About the role

Power Digital is hiring a Vertical Data Operations Lead (B2B & Lead Gen) as a senior individual contributor, working remotely. The role sits at the intersection of new business, marketing measurement and complex pipeline data delivery: it supports pre-sales on large B2B and Lead Gen engagements, contributes to marketing measurement programs, and owns the data onboarding and integration experience for B2B and Lead Gen clients after signature. It reports to the Director of Data Operations & Enablement and works closely with the Appraisal, Measurement, Analytics Engineering and client account teams.

Key responsibilities

• Own the end-to-end data onboarding experience for B2B and Lead Gen clients, from scoping through integration validation and measurement readiness
• Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic and attribution nuances
• Coordinate standups of data pipelines: CRM connectors (Salesforce, HubSpot), marketing automation (Marketo, Pardot), demand generation platforms (LinkedIn Ads, 6sense, Demandbase) and call/form tracking tools (CallRail, Unbounce)
• Ingest and normalize unstructured lead data (CSV imports, manual spreadsheets, screenshots) and validate that integrations are live before handing off to analytics engineering
• Maintain living integration documentation per client
• Join sales calls and pitch meetings, conduct pre-signature data audits and partner with the Appraisal team to scope data complexity into deal pricing
• Support the Measurement team's data readiness for MMM programs and act as data SME for incrementality and attribution programs

Required profile

• 4+ years in data operations, marketing analytics or marketing technology with direct client or stakeholder-facing responsibilities
• Advanced proficiency in spoken and written English
• Comfortable speaking to data capabilities in sales conversations and gathering requirements from non-technical stakeholders

Required skills

• CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot) and demand generation tools (LinkedIn Ads, 6sense, Demandbase)
• Solid SQL and hands-on Snowflake experience
• Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts
• Familiarity with AI-assisted data tooling for unstructured data extraction and schema mapping