Digital Ads Specialist – Paid Social Campaigns

About the role

Publicis Global Delivery is seeking a Digital Ads Specialist to manage and optimize paid social campaigns for global clients. You will work closely with agencies in the US and Europe, driving performance across Meta, TikTok, and Google advertising platforms.

Key responsibilities

• Activate, monitor, and optimize social media campaigns for global clients.
• Plan, execute, and refine campaigns on Meta (Facebook, Instagram) and TikTok.
• Track and analyze performance metrics such as CTR, CPC, CPA, and ROAS.
• Conduct A/B testing to continuously improve campaign outcomes.
• Prepare performance reports and deliver actionable insights.
• Collaborate with strategy, creative, and analytics teams.

Required profile

• Minimum 2 years of experience in paid social advertising.
• Strong knowledge of Meta Ads, Google Ads and/or TikTok Ads.
• Analytical mindset with strong attention to detail.
• Proficiency in Excel or other data analysis tools.
• Advanced English language skills.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Excel
• Data analysis tools

What we offer

• Collaborative, fast‑paced work environment.
• Opportunities for professional growth and career development.
• Exposure to global clients and international projects.
• Continuous learning through hands‑on experience and training.
• Data‑driven culture where ideas matter.
• Competitive compensation package.
• Focus on culture, growth, and employee wellbeing.