Digital Marketing Strategist

About the role

Effiqs is seeking a full‑time remote Digital Marketing Strategist to design and execute integrated demand‑generation programs for B2B tech clients. You will combine paid media, SEO, content, and lifecycle marketing to drive qualified pipeline and support revenue goals.

Key responsibilities

• Develop and implement digital marketing strategies across paid, organic, and lifecycle channels.
• Set channel and campaign KPIs, manage Google Ads, LinkedIn Ads, Meta Ads, and other paid platforms.
• Optimize campaigns using performance data and attribution insights.
• Collaborate with clients and internal teams to refine ICPs, buyer personas, and messaging frameworks.
• Improve conversion paths through landing‑page optimization, CRO testing, and Webflow development.
• Build reporting frameworks, dashboards, and automation workflows aligned with ABM initiatives.

Required profile

• Proven experience in digital strategy and demand generation for complex B2B environments.
• Strong analytical, communication, and collaboration skills, with the ability to present insights to non‑technical stakeholders.
• Hands‑on expertise in SEO, content strategy, and paid‑media management.
• Experience with marketing operations, CRM optimization, and lifecycle management.

Required skills

• Google Ads
• LinkedIn Ads
• Meta Ads
• SEO (technical, keyword research, on‑page optimization)
• Content strategy
• Webflow
• Landing‑page design
• CRO testing
• Dashboard building & reporting frameworks
• Attribution modeling
• Analytics tools
• CRM optimization
• HubSpot
• Lead scoring
• Workflow automation

What we offer

• Fully remote work environment
• Opportunity to work with fast‑growing SaaS and tech companies across North America and LATAM
• Collaborative team focused on data‑driven performance marketing