Digital Team Leader LATAM
inDrive · Bogota
Descripcion del puesto
About the role
We are seeking a Digital Team Leader for the LATAM region to drive user acquisition and performance marketing across multiple markets. The role combines hands‑on campaign management with team leadership in a fast‑paced, data‑driven environment.
Key responsibilities
- Own and execute the user acquisition strategy for LATAM markets.
- Manage and scale paid channels such as Google, Meta, TikTok, ASA and DSPs.
- Optimize campaigns toward CAC, LTV and downstream quality metrics (e.g., 4th ride, retention).
- Continuously test new channels, creatives and optimisation approaches.
- Identify and unlock new growth opportunities across markets.
- Lead, coach and develop a team of UA managers from junior to senior level.
- Set clear goals, KPIs and development plans for the team.
- Allocate and re‑allocate budget across countries and channels based on data‑driven decisions.
Required profile
- 5+ years of experience in performance marketing or user acquisition.
- Proven experience managing six‑ to seven‑digit monthly paid‑media budgets.
- Demonstrated ability to lead a team or strong readiness to step into a leadership role.
- Strong analytical mindset with proficiency in Excel or Google Sheets; SQL knowledge is a plus.
Required skills
- Google Ads (UAC / App campaigns)
- Meta Ads
- TikTok Ads
- Attribution tools such as Appsflyer
- Excel / Google Sheets
- SQL (optional)
What we offer
- Opportunity to contribute to a mission that challenges injustice worldwide.
- Access to mentoring, career consulting and learning programs.
- Global Talent Exchange Program for international experience.
- Company‑wide challenges, awards, sports activities and volunteering projects.
- Co‑financed language courses and internal speaking clubs.
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Publicado hace 1 mes
Expira en 1 semana
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inDrive
Bogota