EL Product Marketing Specialist

About the role

ABB is seeking an EL Product Marketing Specialist to implement product marketing strategies aligned with the global product strategy for the Electrification Business in Colombia. The role supports the sales organization and drives sales efficiency through product knowledge and training.

Key responsibilities

• Implement marketing activities and promotional techniques to deliver a strong value proposition to customers.
• Achieve product marketing targets and budgets, monitor progress and define improvement plans.
• Execute the annual marketing plan in collaboration with division and product groups.
• Develop business plans to drive business development for the defined market.
• Conduct technical presentations, demonstrations, seminars and create educational material for target customers.
• Maintain long‑term relationships with installers, panel builders and end users to understand their needs.

Required profile

• At least 5 years of experience with busducts and low‑voltage panels.
• Enhanced knowledge of low‑ and medium‑voltage products.
• Degree in Electrical Engineering and a valid professional license in Colombia.
• Fluent in Spanish and English.

Required skills

• Busducts
• Low‑voltage panel systems
• Low‑ and medium‑voltage product knowledge