Email Marketing Specialist

About the role

We are seeking a proactive Email Marketing Specialist to build and scale our email marketing function across multiple YouTube channels and brands. You will own the strategy, execution, and optimization of newsletters, promotional campaigns, and lifecycle automation, working with GoHighLevel and Beehiiv.

Key responsibilities

• Plan, create, and execute newsletters, product launches, and promotional email campaigns.
• Develop and maintain email calendars to ensure consistent communication across brands.
• Design, build, and optimize automated flows such as welcome sequences, lead nurture, re‑engagement, onboarding, and retention journeys.
• Segment audiences, grow subscriber lists, and improve lead capture across channels.
• Track performance metrics, run A/B tests on subject lines, copy, CTAs, and send times, and monitor deliverability and list hygiene.

Required profile

• 2–5 years of experience in email, CRM, or lifecycle marketing.
• Proven ability to build email systems and automations from scratch.
• Strong analytical mindset with a data‑driven approach.
• Self‑starter who can work independently across multiple brands.
• Excellent copywriting and communication skills.

Required skills

• GoHighLevel
• Beehiiv
• Email automation
• Audience segmentation
• A/B testing
• Analytics and performance tracking