General Manager - Marketing and Ecommerce Growth

About the role

We are seeking a hands‑on General Manager to lead marketing, ecommerce and profitable growth for HoopStars and to build the parent company Community Sports Partners' marketing team across its brands. The role is remote within LATAM, working on Toronto business hours, with potential future relocation to the US or Canada.

Key responsibilities

• Own HoopStars' business plan, budget, revenue, profitability and cash forecasts while leading sales and operations.
• Drive digital growth by improving paid search, social, creative assets, landing pages, enrollment funnels, pricing, offers, referrals and retention.
• Define, recruit and manage the parent marketing team, including specialists, contractors or agencies.
• Establish commercial discipline by linking campaign performance to paying customers, repeat enrollment and contribution profit.

Required profile

• Proven track record building ecommerce or consumer‑brand growth, with measurable results in paid acquisition, conversion and retention.
• Experience with commercial responsibility beyond marketing budgets, such as pricing, margins, staffing and profitability forecasts.
• Demonstrated ability to hire, manage and develop marketers, creatives and agency partners.
• Strong professional English and effective remote leadership skills.

Required skills

• Paid search and social advertising
• Conversion funnel analysis and optimisation

What we offer

• Compensation commensurate with experience and qualifications.
• Remote work from LATAM with Toronto‑hours collaboration.
• Equity opportunity subject to agreed terms.
• Potential future relocation to the US or Canada by mutual agreement.