HCP Global Brands Activator

About the role

As an HCP Global Brands Activator you will translate global healthcare professional (HCP) brand strategies into impactful local market executions across the LATAM zone, ensuring scientific integrity, regulatory compliance and commercial relevance.

Key responsibilities

• Champion adoption and localisation of global HCP brand toolkits across zone markets.
• Translate global strategies into locally relevant omnichannel activation plans.
• Partner with zone omnichannel, content, medical and brand teams to execute campaigns.
• Ensure brand messaging complies with scientific claims, regulatory standards and medical guidance.
• Drive HCP engagement, education and advocacy initiatives across priority markets.
• Monitor toolkit adoption, campaign performance and activation effectiveness.
• Generate actionable insights and feedback for global brand teams.
• Influence cross‑functional stakeholders without direct authority to ensure execution excellence.

Required profile

• 5‑7 years of experience in brand marketing, HCP marketing, product management or related healthcare marketing roles.
• Experience developing and executing HCP marketing initiatives.
• Understanding of HCP engagement models, education programmes and advocacy‑building activities.
• Ability to translate medical and scientific content into meaningful customer‑facing campaigns.
• Strategic execution, influencing, project & prioritisation skills and a commercial mindset.
• Bachelor’s degree in marketing, communications, business, science, healthcare or a related field.
• Advanced English proficiency required.