Head of Brand & Design - Bogotá (Hybrid)

About the role

Clara, a Latin American payment platform, is looking for a Head of Brand & Design in Bogotá on a hybrid basis. The role defines how Clara looks, sounds and feels across product, marketing, sales, events, social media, recruiting and the office, and leads the designers, writers and producers who bring it to life. It is a build role, not a brand governance role, and reports to the Head of Design while partnering with Product, Marketing and the founders.

Key responsibilities

• Own Clara's brand identity end to end: visual system, voice and tone, and the narrative tying product, marketing and culture together.
• Build and lead a brand team of designers, writers, motion and production talent.
• Build AI-powered brand production tooling such as prompt libraries, generative image workflows, copy scaffolding and automated asset resizing.
• Prototype fast, validate with real usage and perception, and scale what works.
• Set up the operating rhythm for brand work: intake, briefs, reviews and approvals.
• Lead concept development, art direction and hands-on craft on key brand moments like launches, campaigns and major events.
• Partner with Product Marketing, Growth and Sales, and with People and Recruiting on the employer brand.
• Define metrics and feedback loops on brand awareness, perception, consistency and business impact.

Required profile

• 8+ years in brand, creative or design leadership, including building or scaling a brand function at a high-growth company, agency or in-house team.
• A portfolio of brand work led end to end, such as identity systems, rebrands or campaigns.
• Track record of hiring, developing and leading creative teams.
• Comfort partnering with Marketing, Product, Sales, People and executives, with strong written and verbal English.
• Bias toward building and shipping over specing and aligning.

Nice to have

• Fintech, B2B SaaS or other trust-driven background.
• Spanish and/or Portuguese fluency.
• Direct experience with founders or C-level on brand-defining moments.
• Startup or small-team experience owning something end to end.

What we offer

• Competitive salary and stock options (ESOP) from day one.
• An annual learning budget and accelerated development paths.
• English as the working language, with Spanish and Portuguese daily.