Head of GTM

About the role

We are looking for a strategic, hands‑on Head of Go‑to‑Market to lead growth strategy, demand generation and revenue operations for a fast‑growing U.S.‑based services business operating in digital media and performance marketing.

Key responsibilities

• Develop and execute GTM strategies for service‑based B2B businesses, defining target segments, positioning and acquisition opportunities.
• Build a full‑funnel growth model that connects marketing activities to qualified pipeline and revenue, and monitor key performance metrics.
• Lead demand generation and owned‑media programs (newsletters, podcasts, thought‑leadership content) to strengthen brand authority.
• Own and optimise the GTM technology stack (CRM, lead enrichment, sequencing, analytics) and implement AI‑powered automations for prospecting, outreach and reporting.
• Partner with executive and revenue leadership to align marketing, sales and business objectives, and recommend hiring and process improvements as the company scales.

Required profile

• Minimum 8 + years of experience in GTM, growth, revenue operations or demand generation leadership.
• Proven track record leading GTM for service‑based companies such as digital media agencies or consulting firms.
• Demonstrated responsibility for revenue targets, pipeline generation or P&L performance.
• Advanced professional English and ability to work US Eastern Time business hours.

Required skills

• Strong knowledge of CRM systems and revenue analytics.
• Experience with attribution, forecasting and pipeline tracking.
• Hands‑on experience building and deploying AI‑powered automations or agents in real business environments.

What we offer

• $6,000 USD per month compensation.
• Fully remote work from Latin America.
• 12 days paid time off annually plus US holidays.
• 3 % annual salary increase according to the agreed compensation package.
• Direct collaboration with executive leadership and significant ownership over GTM strategy.