Head of Marketing B2B - US Market (Remote)

About the role

A remote recruitment and talent acquisition firm serving the U.S. market is looking for a Head of Marketing B2B to define and execute its marketing strategy and build a sustainable pipeline of qualified buyers that drives revenue. The role is 100% remote, based in Latin America, with no direct reports and a focus on hands-on execution. Success is measured by inbound calls booked and inbound closed-won deals.

Key responsibilities

• Define and lead marketing strategy: channel mix, budget allocation, quarterly priorities and where to bet
• Execute the strategy: build the plan, identify processes, tools and support, and use results to decide what to improve
• Manage the relationship with the marketing agency and review its performance
• Plan OKRs with leadership, define success metrics and track progress
• Shape the company's story, messaging and positioning for U.S. buyers
• Align priorities with Sales, Customer Success, People and RevOps, keep HubSpot lead reporting accurate and diagnose funnel issues
• Use AI and workflow automation to make marketing processes more efficient
• Report progress, results and decisions to the Co-CEOs

Required profile

• 5+ years leading marketing end to end, from strategy through execution and results
• Experience generating qualified pipeline for B2B companies with $100K+ ACV
• Experience selling in the U.S. market and marketing to executives (C-suite, VP or Head level) at tech companies of 100 to 10,000+ employees
• End-to-end SEO leadership, having scaled it from 1 to N
• Experience building non-SEO channels from 0 to 1, such as paid media or events
• Experience working with external agencies, contractors or fractional staff, including reviewing their performance
• Experience using funnel data with Sales to improve lead quality and conversion; HubSpot experience expected
• Hands-on experience with AI, automation and workflow projects
• English C1 or higher, executive communication, sound judgment, ability to manage up and openness to feedback
• Nice to have: marketing talent-as-a-service or staffing services experience, and experience marketing to buyers in EMEA

What we offer

• Competitive compensation with reviews every six months and performance bonuses
• Global health insurance covering medical, dental, vision, mental health and routine care
• Paid holidays, vacation, sick leave and family care days
• Parental leave and family-friendly policies
• Direct access to the Co-CEOs and autonomy over how the company grows

To apply, send your CV in English to the recruiter with the subject "Head of Marketing".