Manager, Data Analytics & BI

About the role

WPP Media is looking for a Manager, Data Analytics and BI to join its Global Operations Centre (GOC). You will work closely with teams across the United States, Europe and Asia in a collaborative, multicultural environment, quantifying and measuring the success of marketing and advertising executions and turning complex data into clear, actionable insights.

Key responsibilities

• Manage marketing data collection, cleaning, analysis and validation so that campaign measurement and decision-making are based on reliable information.
• Collaborate with Analytics and cross-disciplinary teams to support continuity, alignment and knowledge sharing.
• Communicate advertising campaign insights and share analytical communication best practices internally.
• Partner with Planning, Investment, Activation and other disciplines to connect analytical findings with campaign decisions.
• Support the Analytics team in implementing measurement tools and solutions.
• Transform complex data into clear presentations and communicate findings and recommendations effectively.
• Proactively identify and resolve program and project issues, escalating them when necessary.
• Stay current on the company's product offerings and manage vendor and client communications on analytical work and deliverables.

Required profile

• Bachelor's degree from a top-tier college (3.0 GPA or equivalent) in Analytics, Technology, Marketing or Advertising, or equivalent professional experience.
• At least C1 English proficiency or equivalent.
• 4-6 years of professional experience in marketing analytics, preferably in a media agency or media research company.
• Exposure to measuring both Brand and Direct Response marketing campaigns.

Required skills

• Proficiency in Excel and PowerPoint; Google Workspace is a plus.
• Experience with Google Ads, Meta Ads and CM360.
• Strong project management, communication and analytical skills.
• Plus: generative AI tools (Gemini, ChatGPT, Claude), and programming in R, SQL and Python.

What we offer

• Hybrid work, with teams in the office around four days a week.
• Medical, group retirement, vision and dental insurance, significant paid time off, partner discounts and mental health awareness days.
• Access to the global WPP Media and WPP networks.

The position is remote or hybrid and must be performed from anywhere in Mexico or Colombia; only candidates legally authorized to work in one of those countries may apply.