Market Research Analyst

About the role

NIQ, a consumer intelligence company, is hiring a Market Research Analyst for its Consumer & Behavior Insights (CB&I) team in Bogota. The analyst supports strategic research initiatives for major CPG manufacturers and retailers, working on both syndicated and custom studies across industries such as CPG, retail, restaurant, technology and durable goods. The position is listed as hybrid (#LI-Hybrid).

Key responsibilities

• Support end-to-end quantitative research projects, from study setup to final delivery.
• Analyze survey-based data and turn findings into clear, actionable insights aligned with client objectives.
• Create reports, presentations, dashboards and other client-facing deliverables with attention to accuracy.
• Develop storylines that link research findings, market context and business recommendations.
• Take part in questionnaire reviews, survey testing and quality control.
• Collaborate with senior researchers and cross-functional teams to design analyses and shape recommendations.
• Contribute to syndicated and custom research studies on consumer goods, retail, shopper and consumer insights.
• Update internal and external stakeholders and support client discussions.

Required profile

• Bachelor's degree in Marketing, Business, Statistics, Economics, Social Sciences or a related field.
• Experience in quantitative market research, consumer insights or similar analytical roles.
• Desirable: experience with survey-based research and quantitative datasets.
• Proven ability to produce reports, presentations and executive-ready deliverables.
• Advanced written and spoken English, with confidence dealing with North American clients and global stakeholders.

Required skills

• Strong analytical skills and data interpretation.
• Project management and organization, able to handle multiple priorities.
• Storytelling and communication skills.

What we offer

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning.
• Employee Assistance Program (EAP).