Marketing Manager (Certifications & Events)

About the role

A global provider of professional certifications, clinical training and continuing education for therapists, counselors and medical practitioners is hiring a Marketing Manager to drive professional enrollment and run multi-channel campaigns. The role is remote, based in the Philippines or Latin America, with full-time independent contractor status and U.S. Mountain Standard Time business hours (approx. 9:30 AM - 6:00 PM MST). It reports to executive leadership.

Key responsibilities

• Plan and run campaigns for certification cohorts, conferences, webinars and workshops, covering email, social media, paid ads and website updates.
• Write and deploy newsletters, nurture sequences and event reminders, optimising open rates and enrollment conversions.
• Manage cross-channel messaging, supervise chat and CRM automations (ManyChat), and write promotional copy.
• Lead publishing on Instagram, Facebook, LinkedIn, TikTok and YouTube, with automated comment/DM responses and lead capture.
• Monitor Meta, Google and YouTube paid traffic campaigns to keep inquiries flowing.
• Maintain program landing pages, course schedules and event listings on web CMS platforms (Squarespace).
• Improve SEO and AI search visibility through keyword optimization and content syndication.
• Track registration KPIs, traffic attribution and campaign ROI, reporting weekly to leadership.

Required profile

• 5+ years of digital marketing experience, preferably in professional training, accredited education, e-learning or event marketing.
• Strong direct-response copywriting for educated professionals such as therapists and clinicians.
• Fluent, professional English and alignment with inclusive, intersectional professional health education.
• Preferred: organized project manager focused on enrollment deadlines and revenue targets, able to work with executives and troubleshoot workflows independently.

Required skills

• CMS (Squarespace or comparable) for landing pages.
• Conversational marketing and automation (ManyChat).
• Email marketing (Flodesk or similar ESPs) with segmentation and QA.
• Familiarity with Meta and Google Ads managers.
• Preferred: Canva / Adobe Creative Suite, Google Workspace and Analytics.

What we offer

• Remote work from the Philippines or Latin America.
• Pay of $1,600-$2,000 USD per month in the Philippines and $2,000-$2,600 USD per month in Latin America, depending on experience.