Paid Media Specialist (Meta, TikTok, Snapchat)

About the role

A fast-growing US-based direct-to-consumer telehealth company in the men's health and weight loss space is hiring a hands-on Paid Media Specialist to run its day-to-day ad operations on Meta, TikTok and Snapchat. Meta is the main channel today, with TikTok and Snapchat growing fast. This is not a content creation role: the in-house creator makes the videos, and you prepare them for each platform, launch them, track them and help find the winners. You will work directly with the founders and follow their testing playbook, taking on more analysis as you grow into the role.

Key responsibilities

• Launch and operations: load 10-12 new video ads per week into test campaigns across Meta, TikTok and Snapchat, aiming for two or three launches a week
• Adapt each asset per platform (aspect ratios, crops, links, safe zones) and write ad copy (primary text, headlines, descriptions)
• Track ad approvals, submit and follow up on appeals, and report which content is rejected on which platform, given the regulated nature of the category
• Optimization: read test results against the internal playbook, move winners into scaling campaigns and adjust budgets, and retest underperformers with new video and copy combinations
• Tracking and attribution: work with attribution events, Google Tag Manager and Google Analytics, compare performance across platforms and flag what works where

Required profile

• Recent, hands-on experience launching ads yourself in Meta Ads Manager; a few months is enough
• Solid grasp of core metrics such as CTR, CPC and CPA, and what a campaign is optimizing for
• Strong organization and attention to detail when handling high volumes of assets
• Self-managed and proactive, coming with your own proposals rather than just questions
• Comfortable using AI tools to work faster, while forming and sharing your own conclusions
• Professional English, written and spoken

Required skills

• Meta Ads Manager
• Google Tag Manager and Google Analytics
• Nice to have: TikTok Ads Manager and Snapchat Ads Manager, experience with ad approvals and appeals in regulated categories, DTC or e-commerce experience