Performance Marketing Specialist

About the role

The Performance Marketing Specialist drives and optimizes paid acquisition strategies to generate qualified B2B leads and improve marketing ROI. The role manages large-scale paid media campaigns, analyzes performance and attribution data, and identifies ways to improve conversion, pipeline and revenue outcomes.

Key responsibilities

• Develop and execute paid media strategies to generate qualified B2B leads and pipeline.
• Manage and optimize campaigns across Google Ads, Microsoft Ads, display, programmatic and other paid channels.
• Manage monthly advertising budgets of $100,000+ USD, including allocation, pacing, forecasting and optimization.
• Develop campaign structures, targeting, keyword strategies, audiences, messaging and landing-page recommendations.
• Test and optimize creative, targeting, bidding and landing-page strategies.
• Monitor CPL, conversion rates, lead quality, ROI and other performance metrics.
• Analyze attribution and conversion data to find high-performing campaigns and acquisition opportunities.
• Build performance dashboards and reports linking advertising activity to leads, opportunities and revenue.
• Work with SEO, content, web and sales teams to align paid acquisition with business objectives.
• Explore new paid acquisition channels and use AI and emerging advertising technologies to support campaigns.
• Stay aware of changes in search behavior, advertising platforms and performance marketing best practices.

Required profile

• Experience managing and optimizing paid advertising campaigns.
• Experience managing $100,000+ USD in monthly advertising spend.
• Experience with campaign tracking, conversion measurement, attribution and performance reporting.
• Experience analyzing attribution, conversion and pipeline data.
• Strong understanding of marketing metrics such as CPL, conversion rate, ROI, MQLs and SQLs, and of B2B lead generation and acquisition funnels.
• Proven ability to manage large budgets and multiple campaigns, priorities and deadlines independently.
• Clear written and verbal communication in English.

Required skills

• Paid media strategy, campaign optimization, bidding and targeting
• Conversion tracking and attribution analysis
• Google Ads and Microsoft Ads
• Programmatic advertising