Senior Business Partnerships Manager, Financial Services - Colombia

About the role

TikTok's Global Business Solutions (GBS) is looking for a Senior Business Partnerships Manager, Financial Services, to lead growth with strategic FinServ advertisers across Colombia, Argentina, Peru and Chile. The role owns senior client relationships, builds full-funnel growth plans and turns platform capabilities into measurable outcomes for banks, fintechs, payments companies, lending players, wallets, investment platforms and insurance advertisers. It is a senior individual contributor position.

Key responsibilities

• Own and grow a portfolio of strategic LATAM FinServ advertisers, focusing on revenue expansion, forecast accuracy and senior client influence; build account plans linking client priorities to measurable media outcomes such as user acquisition, funded accounts, loan applications, card acquisition, deposits, app activation, qualified leads and brand consideration.
• Identify share-of-wallet opportunities in mature accounts and entry strategies for early adopters; convert quarterly forecast gaps into action plans with upsells, incentives, creative actions, measurement fixes and partner-product adoption.
• Act as a thought partner for client performance teams, growth leads, media agencies and internal performance specialists; diagnose campaign performance across funnel stage, objective, audience setup, creative volume, bidding, budget allocation and measurement.
• Build performance playbooks for FinServ use cases (app acquisition, web conversion, lead generation, retargeting, creator-led performance) and push clients toward structured test-and-learn programs.
• Develop partnership motions and joint business plans with clients, covering quarterly priorities, product adoption roadmaps, investment commitments and operating cadence; represent the FinServ vertical in cross-functional discussions.
• Build a view of FinServ trends (digital banking, credit, payments, wallets, lending cycles, regulation) and turn them into client strategies and vertical narratives.

Required profile

• 7+ years in digital advertising, performance marketing, media partnerships, consulting, fintech growth, banking partnerships or enterprise account leadership.
• Direct experience with financial-services advertisers, ideally across fintech, banking, credit, payments, wallets, investment, insurance or lending.
• Experience owning large strategic accounts, joint business plans, quarterly business reviews, annual planning and executive stakeholder management.
• Ability to work in ambiguity when coverage, forecasts or client information are incomplete.
• Proficiency in English and Spanish.

Required skills

• Strong understanding of app marketing and web/lead-generation funnels, including event strategy, conversion quality, measurement limitations and creative-performance dynamics.
• Experience with media platforms, ad networks, agencies, measurement partners or partner-inventory solutions.