Senior Creative Strategist (DTC / E-commerce)

About the role

Hire Digital is looking for an experienced Senior Creative Strategist for a senior, hands-on role leading performance-driven creative campaigns across paid social channels. The position takes ownership of the end-to-end creative production process, from research and concept development to briefing, art direction, testing and performance optimisation.

Key responsibilities

• Lead creative strategy for Meta and other paid social campaigns.
• Develop advertising concepts, hooks, scripts and creative briefs.
• Oversee video editors and designers, providing art direction and quality control.
• Analyse campaign performance and optimise creative testing strategies.
• Drive creative production efficiency through AI-powered tools and workflows.

Required profile

• At least 5+ years of experience in creative strategy, preferably with DTC brands or performance marketing agencies.
• Proven experience managing creative production and providing art direction.
• Strong portfolio showcasing successful campaigns and measurable results.
• Experience in fashion, apparel or lifestyle brands preferred.
• Ability to commit to a dedicated, full-time role and work in the US time zone.

Required skills

• Strong knowledge of Meta advertising, direct-response marketing and creative performance metrics.
• Art direction and creative strategy.