Senior Paid Advertising Strategist, B2B

About the role

Power Digital, an AI-native growth firm, is hiring a Senior Paid Advertising Strategist for its B2B paid advertising practice. The role leads performance marketing strategy and execution across complex, high-value accounts, owns campaign planning, optimizations, reporting and QA, and works remotely from Colombia.

Key responsibilities

• Lead performance marketing strategy and execution for marquee accounts, ensuring delivery against client goals
• Conduct thorough QA to prevent errors that could hurt client revenue, and ensure accurate budget pacing and advise on budget changes
• Demonstrate expert-level proficiency in at least two major ad channels (e.g. Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, Snapchat)
• Proactively recommend strategy, surface opportunities and risks, and analyze campaign data and client sources of truth (MMTs) to build actionable insights
• Maintain client testing roadmaps and project manage follow-up steps, keeping a steady cadence of experimentation
• Apply advanced knowledge of attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs and channel best practices
• Communicate consistently with clients and internal teams, escalate performance risks early, and act as a key strategic leader in the department and account teams
• Complete new business appraisals as needed, support junior talent through coaching and team ceremonies, and use AI and the Nova ecosystem to improve workflows

Required profile

• 4-5 years of digital marketing experience, with 3+ years in an agency setting
• 3-4 years of hands-on experience with at least two paid advertising channels, including campaign development, bid optimization, keyword research, ad copy and campaign strategy
• Advanced English, both spoken and written
• Strong communication, organization, project management and presentation skills, and a self-motivated, dependable approach

Required skills

• Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other paid networks
• Google Analytics and Microsoft/Google Office suite
• Funnel marketing and paid media
• Ability to turn marketing data into clear insights

What we offer

• Base salary plus commission opportunities
• Prepaid medicine plan, 15 paid vacation days and up to 4 hours per quarter of volunteer time off
• Fully flexible work: full remote, in office or hybrid, with a one-time WFH stipend
• Employee assistance program, legal benefits, paid social security and 17 Colombian national holidays
• Ongoing development programs, quarterly awards and DEI involvement