Senior Retail Marketing Manager - Colombia

About the role

PayJoy, a public benefit corporation providing secured credit to under-served customers in emerging markets, is looking for a Senior Retail Marketing Manager in Colombia. The role drives PayJoy's growth at the point of sale across its retail partner network, owning the in-store marketing strategy and its execution, including consumer journey, visibility, trade activations and partner co-marketing, to increase customer acquisition and sell-out efficiency. It leads a small team and works closely with Sales, Partnerships, Risk and Regional Marketing.

Key responsibilities

• Build and own the annual and quarterly retail marketing plan for Colombia, aligned with regional strategy and commercial targets, and use market, partner and channel insights to prioritise investments.
• Roll out POS materials, merchandising standards and in-store experience across retail partners and stores, using guidelines, store audits and agency or vendor management.
• Design, negotiate and execute promotions, campaigns and joint marketing plans with retail partners and OEMs, strengthening partner relationships and driving incremental volume.
• Manage POS KPIs, dashboards and post-campaign analysis, and manage the local budget, purchase orders and vendor payments within company controls.
• Act as the main marketing point of contact in Colombia for Sales, Risk, Legal/Compliance, Finance and Regional Marketing, ensuring alignment, brand consistency and regulatory compliance.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; a postgraduate degree or specialization is a plus.
• Native or fluent Spanish and advanced or fluent English.
• 6+ years in marketing, with at least 4 years in retail, trade or shopper marketing and 2+ years leading people.
• Proven experience in retail, trade or shopper marketing in Colombia, ideally in consumer electronics, telecom, consumer finance/fintech or mass-market consumer goods.
• Strong knowledge of the Colombian retail landscape, including big-box chains, telco and carrier stores and independent channels, and experience managing POS programs and agencies.

Required skills

• Google Workspace; experience with dashboards or BI tools is preferred.
• Familiarity with project management tools such as Asana, Jira or Monday is a plus.
• Strategic thinking, analytical mindset, negotiation and influence, people leadership, structured planning and budget discipline.

What we offer

• 100% company-funded health for employees and immediate family members.
• Indefinite-term contract.
• 20 days of vacation and unlimited sick leave.
• $2,000 USD annual co-working travel perk and $2,000 USD annual professional development perk.
• Phone finance, headphone benefit, home office equipment allowance and wellness perks.
• Catered lunches.