Senior SEO & Growth Manager – Latin America

About the role

Swovo is seeking a Senior SEO & Growth Manager to own and expand its organic search and paid acquisition engines across Latin America. This full‑time remote position requires hands‑on execution of SEO and Google Ads strategies, with a focus on generating qualified leads, pipeline, and revenue.

Key responsibilities

• Take full ownership of SEO strategy and execution, including technical SEO, keyword research, content optimization, internal linking, backlink acquisition, and conversion optimization.
• Audit existing sites, diagnose traffic declines, and rebuild a sustainable organic growth plan for both traditional and AI‑assisted search.
• Manage and optimize paid acquisition campaigns, primarily Google Ads, handling structure, bidding, audience targeting, budget allocation, and conversion tracking.
• Improve lead quality by analyzing conversion rates, landing‑page performance, SQL rates, and CAC, and implement funnel enhancements.
• Develop and execute an authority‑building strategy through digital PR, partnerships, original research, and high‑quality link outreach.
• Craft search‑led content strategies based on buyer intent and competitive research, coordinating with subject‑matter experts, writers, and designers.
• Report on qualified leads, pipeline contribution, CPL, CAC, and revenue attribution, continuously scaling successful tactics.

Required profile

• Based in Latin America and fluent in English (written and spoken).
• 7+ years of growth, digital, or performance marketing experience, preferably in B2B services.
• Proven track record of owning SEO strategy for a B2B organization and delivering measurable qualified‑lead or revenue outcomes.
• Experience diagnosing significant organic traffic drops and implementing technical SEO fixes.

Required skills

• Technical SEO (site audits, crawling tools, schema, page speed).
• Google Search Console, GA4, Semrush/Ahrefs.
• Google Ads campaign creation, keyword management, bidding strategies.
• Backlink acquisition, digital PR, outreach tools.
• Landing‑page optimization and conversion tracking.

What we offer

• Competitive salary with regular raises and career advancement opportunities.
• 15 paid vacation days plus local holidays, unlimited sick days, and generous parental leave.
• Stipends for home‑office setup and continued education.
• Remote‑first culture with flexible, family‑friendly work schedule.