Senior Social and Community Strategist

About the role

This senior position drives the social and community strategy for a B2B technology brand in Colombia. You will shape brand presence, grow audience engagement, and influence key online communities where enterprise decision‑makers, marketers, and developers interact.

Key responsibilities

• Own and evolve the social media strategy across LinkedIn and other platforms, including editorial planning, publishing cadence, audience growth, and engagement optimization.
• Manage and expand presence in strategic online communities such as forums, Slack groups, Reddit channels, and industry‑specific networks.
• Lead employee advocacy initiatives by providing content resources, playbooks, and engagement frameworks.
• Monitor social listening platforms and community discussions to surface actionable insights for marketing, product, sales, and leadership.
• Collaborate with design, video, PR, and content teams to create platform‑native social content and campaigns.
• Build and manage influencer, creator, and partnership programs aligned with brand positioning.
• Support social communication during high‑visibility events, launches, and reputation‑related situations.
• Analyze performance metrics and continuously optimize strategies based on engagement quality, sentiment, and business impact.

Required profile

• 8+ years of B2B social media, community management, or digital brand strategy experience.
• Proven expertise managing LinkedIn and other channels for enterprise SaaS or technology brands.
• Experience building and scaling employee advocacy programs with measurable results.
• Deep understanding of online community dynamics across forums, Reddit, Slack, and industry‑specific networks.
• Strong writing, storytelling, and editorial skills.

Required skills

• LinkedIn
• Slack
• Reddit
• Social listening platforms