Sr Marketing Specialist - ENT Latin America

About the role

Medtronic is seeking a Senior Marketing Specialist for its Ear, Nose and Throat (ENT) portfolio in Latin America. The role connects global business strategy with regional and local market needs, supporting portfolio growth, market development, product lifecycle management and commercial execution. It works closely with Global/Operating Unit teams, Sales, clinical, regional and local Marketing, Medical Education, Regulatory Affairs, Market Access, Pricing, Supply Chain and others. Candidates must be based in Bogota, Sao Paulo or Mexico City and be available to travel within Latin America and occasionally abroad.

Key responsibilities

• Support the development and execution of the ENT Latin America marketing strategy, turning global priorities into regional and local initiatives.
• Develop and run integrated marketing and product communication plans, go-to-market strategies and market development initiatives.
• Support the full portfolio lifecycle, including launches, expansion, registration priorities, optimization, transitions and end-of-life strategies.
• Analyze market dynamics, customer needs, competition and installed base to find growth opportunities.
• Develop product positioning and value propositions from market, clinical and economic evidence.
• Partner with Sales and country teams on commercial effectiveness, customer segmentation and opportunity generation.
• Support business planning, AOP, forecasting and strategic planning; take part in pricing and portfolio strategy.
• Work with Regulatory Affairs, Supply Chain and local teams on product availability and registrations.
• Coordinate regional medical education and marketing activities such as congresses, product launches and workshops, and KOL engagement.
• Manage marketing budgets, monitor initiative performance and lead or take part in regional Business Reviews.
• Represent Latin American market needs to Global/Operating Unit teams and keep up to date on ENT therapies and the competitive landscape.

Required profile

• Bachelor's degree in Marketing, Business Administration, Engineering, Healthcare or a related field.
• Previous experience in marketing, product management, commercial strategy or similar roles, preferably in medical devices, healthcare or other highly regulated industries.
• Experience in portfolio management, marketing strategies, product launches or market development.
• Strong analytical and numerical skills, with advanced English and Spanish (written and spoken).
• Ability to work in a matrixed, multicultural organization and to travel within Latin America and internationally.
• Nice to have: medical device or surgical technology experience, knowledge of product lifecycle management, pricing, forecasting, market access and medical education, Portuguese, and cross-functional experience with Sales, Regulatory Affairs, Supply Chain, Market Access and Global Marketing.

Required skills

• Advanced Microsoft Excel, including data management, analysis, modelling and business planning.
• Use of commercial, financial and market data for forecasting and performance tracking.