Account Manager – Media Buying (Lead Generation)

About the role

We are looking for a results‑driven Account Manager – Media Buying to own paid acquisition strategy and execution for lead‑generation campaigns across Google Ads and Meta platforms. The role combines client relationship management with hands‑on media buying, making you the strategic and technical owner of campaign performance for a portfolio of accounts.

Key responsibilities

• Plan, launch and manage paid media campaigns on Google Ads (Search, Display, Performance Max) and Meta Ads Manager (Facebook/Instagram) focused on lead generation.
• Build and optimise campaign structures, audience targeting, ad copy and creative briefs to maximise lead quality and volume.
• Manage budgets across multiple accounts, reallocating spend based on performance data.
• Conduct A/B testing on creative, landing pages, audiences and bidding strategies.
• Monitor core KPIs such as CPL, CPA, CTR, conversion rate, ROAS and lead‑to‑close rate; deliver regular performance reports with actionable insights.
• Set up and maintain conversion tracking using Google Tag Manager, Meta Pixel/Conversions API and UTM parameters.
• Serve as primary point of contact for assigned clients, translating business objectives into measurable media plans and managing expectations around timelines, budgets and results.
• Collaborate with creative, design, CRO and sales teams to improve ad assets, landing‑page performance and lead quality.

Required profile

• Minimum 3 years of hands‑on experience managing paid media campaigns specifically for lead generation.
• Proven ability to translate client goals into scalable, cost‑efficient acquisition strategies.
• Strong analytical mindset with experience reporting on performance metrics and recommending optimisations.
• Excellent communication skills and a client‑focused attitude.

Required skills

• Google Ads (Search, Display, Performance Max)
• Meta Ads Manager (Facebook/Instagram)
• Google Analytics (GA4)
• Google Tag Manager
• Meta Pixel and Conversions API
• UTM parameter setup
• A/B testing methodology