B2B Paid Advertising Strategist (ABM Experience)

About the role

The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self‑starters and autonomously own their responsibilities.

Key responsibilities

• Full ownership and execution of performance marketing via paid social and paid media platforms such as Meta, TikTok, Pinterest, LinkedIn, Google, YouTube and Bing.
• Lead optimization efforts to improve performance relative to client goals, including bid adjustments, keyword research and ad copy development.
• Manage client budgets, provide pacing recommendations and ensure rigorous quality assurance to avoid revenue impact.
• Proactively recommend strategy across channels, surface opportunities and risks, and maintain testing roadmaps.
• Communicate performance, strategy and recommendations internally and to clients through weekly progress recaps.
• Leverage data storytelling to articulate results and next steps for stakeholders.
• Utilize Power Digital’s AI tools and Nova ecosystem to enhance processes and drive results.

Required profile

• 2‑3 years of digital marketing experience, including 1‑2 years in an agency setting.
• Hands‑on experience with at least two paid advertising channels (e.g., Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Experience in campaign development, bid optimization, keyword research and ad copy creation.
• Proficiency with Google/Microsoft Office suites and Google Analytics.
• Strong understanding of full‑funnel marketing and ability to adapt strategy to changing landscapes.
• Excellent written and verbal communication, organizational and project‑management skills.
• Self‑motivated, client‑facing confidence and a desire for long‑term growth with the company.

Required skills

• Google Ads
• Bing Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• Google Analytics
• Microsoft Office Suite

What we offer

• Base salary plus commission opportunities.
• Prepaid medicine plan and legal benefits (Prima, Cesantias, Social Security).
• 15 paid vacation days per year and additional mental‑health recharge days.
• Fully flexible work environment – remote, in‑office or hybrid.
• One‑time 400,000 COP work‑from‑home stipend added to the first paycheck.
• Ongoing development programs, quarterly awards and DEI initiative involvement.