Brand Manager Cluster North LATAM – Allergan Aesthetics

About the role

Allergan Aesthetics, an AbbVie company, develops, manufactures and markets a portfolio of aesthetics brands including facial injectables, body contouring, plastics and skin care. As Brand Manager Cluster North LATAM, you provide end-to-end branding strategy from planning to execution, in line with the Marketing Head, and guide in-field teams to deliver brand plans and campaigns.

Key responsibilities

• Co-create and execute marketing plans for the aesthetic portfolio to grow profitability, market share and revenue, and localize brand platforms, toolkits and sales stories for campaigns
• Define local brand priorities, objectives and key initiatives, and set M&P budgets and investment mixes aligned to corporate policy
• Support in-field teams and plan brand launches, events and workshops with Customer Engagement, Business Excellence, AMI, Medical Affairs and Sales
• Manage local agencies so brand guidelines are applied correctly across campaigns, patient-focused solutions and digital channels
• Develop marketing plans by customer segmentation using the "Job to be Done" methodology, and co-create KPIs and tactical plans for the field force
• Monitor product performance, track competitors and build defensive plans, and maintain relationships with opinion leaders, medical societies and clients

Required profile

• Bachelor's degree required; Master's or MBA recommended but not mandatory
• More than 5 years in pharmaceutical, aesthetics or consumer product goods as Brand Manager
• Previous exposure to brand strategic planning
• English is mandatory

Required skills

• Strong communication, interpersonal and leadership skills
• Critical and strategic thinking, results orientation
• Financial acumen
• Office and Outlook management