Business Development & Marketing Analyst (SaaS B2B)

About the role

VAO is a fast‑growing AI platform that automates document processing for enterprise teams. We are looking for a Business Development & Marketing Analyst to drive commercial growth by prospecting new accounts, running outbound campaigns, and creating demand‑generating content.

Key responsibilities

• Identify target accounts, build and enrich lead lists using Apollo.io and LinkedIn Sales Navigator.
• Execute outbound email, LinkedIn and cold‑call campaigns to generate and qualify leads.
• Manage the top and middle of the sales funnel: qualify leads, book discovery calls, conduct demos and nurture prospects alongside Account Executives.
• Represent VAO at conferences and trade shows in the U.S. and occasionally Europe.
• Maintain pipeline data in the CRM, track activity and report conversion metrics.
• Write blog posts, case studies, social copy and sales collateral for manufacturing, wholesale, logistics and trade‑compliance audiences.
• Plan and run LinkedIn, email and SEO/AEO campaigns to drive qualified leads.
• Collaborate with Sales, Product and Customer Success to align messaging and share market feedback.

Required profile

• 3–5 years of experience in business development, SDR/BDR or B2B sales (SaaS or AI a plus).
• Entrepreneurial mindset, self‑starter and comfortable reaching out to strangers.
• Strong communication skills and ability to thrive in a fast‑paced, hybrid work environment.

Required skills

• Apollo.io
• LinkedIn Sales Navigator
• CRM (experience with any CRM platform)