Business Partnerships Manager, Financial Services (Colombia)

About the role

TikTok's Global Business Solutions (GBS) is looking for a Business Partnerships Manager, Financial Services, to drive growth with FinServ advertisers across Colombia, Argentina, Peru and Chile. The role manages a defined set of client relationships, executes full-funnel growth plans and turns platform capabilities into measurable outcomes for banks, fintechs, payments companies, lending players, wallets, investment platforms and insurers. It is an individual contributor role for someone who wants to become a senior sales person.

Key responsibilities

• Grow a portfolio of FinServ advertisers in the four countries, focusing on revenue delivery, forecast accuracy and day-to-day client relationships.
• Execute account plans linking client priorities to outcomes such as user acquisition, funded accounts, loan applications, card acquisition, deposits, app activation, qualified leads and brand consideration.
• Identify share-of-wallet opportunities and help close quarterly forecast gaps through upsells, incentive plans, creative actions and partner-product adoption.
• Serve as a performance partner for client marketing teams, media agencies and internal specialists, diagnosing campaign issues and contributing performance playbooks for app acquisition, web conversion, lead generation, retargeting and creator-led campaigns.
• Support joint business plans with clients, including quarterly priorities, product adoption roadmaps and investment commitments, and represent the FinServ vertical in cross-functional discussions.
• Build knowledge of FinServ trends in the region and translate them into client actions, while helping develop vertical narratives and coaching junior or cross-functional stakeholders.

Required profile

• 4+ years in digital advertising, performance marketing, media partnerships, consulting, fintech growth, banking partnerships or account management.
• Exposure to financial-services advertisers, ideally fintech, banking, credit, payments, wallets, investment, insurance or lending.
• Hands-on experience managing client accounts, quarterly business reviews, planning cycles and multi-stakeholder relationships.
• Proficiency in English and Spanish.

Required skills

• Solid understanding of app marketing and web/lead-generation funnels, including event strategy, conversion quality and measurement.
• Preferred: experience with media platforms, ad networks, agencies, measurement partners or partner inventory.