Community Growth Specialist

About the role

Ria Money Transfer is launching its first dedicated social media presence in Colombia and seeks a Community Growth Specialist to build and own this effort from the ground up. You will create culturally resonant content, engage the Colombian audience, and grow an active community that connects families across borders.

Key responsibilities

• Develop and execute the content strategy, calendar, and posting cadence on Instagram, TikTok, and Facebook for the Colombian market.
• Produce high‑volume, culturally relevant assets (static posts, videos, reels, carousels) using AI‑first tools such as Midjourney, Canva, CapCut, and Freepik.
• Define content pillars rooted in Colombian festivals, regional identity, family connections, and diaspora experiences.
• Brief and coordinate freelance creatives for hero content, video production, and photography.
• Manage 100% of community interactions—DMs, comments, mentions—ensuring timely responses.
• Monitor audience sentiment, surface insights, and feed them back to the Growth team.
• Identify cultural moments and real‑time trends to drive engagement.
• Source, negotiate, and manage relationships with Colombian influencers and micro‑creators within budget.
• Track follower growth, engagement rates, and content performance using social analytics tools and internal dashboards.

Required profile

• Creative self‑starter with deep fluency in Colombian culture.
• Hands‑on experience with AI‑driven content creation tools.
• Passion for building brand communities that connect families across borders.

Required skills

• Midjourney
• Canva
• CapCut
• Freepik