Community & Social Media Manager

About the role

THE DARL is looking for a creative Community & Social Media Manager to shape the brand narrative of its makeup line. You will design and execute strategic social media campaigns, engage with followers, and keep the brand voice consistent across all platforms.

Key responsibilities

• Plan, create, and schedule content for Instagram, TikTok, Facebook and other channels.
• Maintain a consistent brand voice, tone, and visual aesthetic.
• Interact with the community by responding to comments, DMs, and mentions.
• Monitor TikTok trends, repost UGC, and create duets or stitches.
• Analyze performance metrics and produce regular reports.
• Research and apply effective hashtag and keyword strategies.
• Conduct competitor analysis to inform content decisions.

Required profile

• Fluent English with excellent proofreading skills.
• Organized, creative, and able to work the fixed schedule (Mon‑Fri, 8:30 AM‑4:30 PM PST).
• Experience developing social media calendars for US‑focused brands.

Required skills

• User‑generated content (UGC) management
• Social media analytics
• Copywriting
• Content strategy
• Proofreading

What we offer

• Fully remote work from Colombia
• Competitive monthly salary (USD 800‑850)
• Opportunity to shape a growing beauty brand