Creative Director, CPG

About the role

Power Digital is seeking a senior Creative Director to lead a remote pod focused on consumer packaged goods (CPG). Reporting to the Managing Director, you will combine people leadership, hands‑on creative execution, and product strategy to deliver high‑impact campaigns for a portfolio of brands.

Key responsibilities

• Lead and develop a pod of strategists, designers, editors and ACDs, handling hiring, onboarding, coaching, performance management and retention.
• Own the full creative vision for your book of business, from strategy through post‑production, and act as the primary escalation point for client concerns.
• Deliver executive‑level presentations, explain strategy and performance to clients, and step into concepting, design or production on high‑priority accounts.
• Maintain product quality through rigorous QA, drive innovation by piloting new tools, formats and AI‑enhanced processes, and translate learnings into division‑wide gains.
• Collaborate with R&D, Service Lead and platform partners to stay ahead of creative trends and ensure seamless integration with the Power Circuit and nova ecosystem.

Required profile

• 7–8 years of digital marketing/creative experience, including at least 5 years in an agency setting.
• 5+ years of hands‑on expertise across copywriting, design, production, strategy and post‑production.
• Minimum 5 years of people‑management experience with a proven track record of coaching and retaining creative talent.
• Portfolio demonstrating conceptualization and delivery of multi‑channel creative campaigns at scale.
• Executive‑level communication skills and the ability to advise senior client stakeholders.
• Visionary leadership that builds culture, pushes creative boundaries and delivers measurable business results.

What we offer

• Base salary plus commission opportunities.
• Prepaid medicine plan and legal benefits (Prima, Cesantías, paid Social Security).
• 15 paid vacation days, 4 hours quarterly volunteer time off, and additional mental‑health recharge days.
• Fully flexible work environment – full‑remote, hybrid or in‑office.
• One‑time 400,000 COP work‑from‑home stipend.
• Unlimited growth and leadership opportunities, quarterly awards, and DEI initiatives.