CX Trade Marketing – Crop Protection

About the role

Bayer is seeking a CX Trade Marketing professional to lead growth of Crop Protection brands through local dealer channels in Colombia. The role translates brand strategy into commercial and trade marketing propositions that increase distribution, visibility, recommendation and wallet share among small and medium‑size farmers.

Key responsibilities

• Design annual and quarterly trade plans for local dealers by crop, brand and season, converting sales targets into coverage, availability and sell‑out objectives.
• Define value‑proposition models for points of sale, covering assortment, profitability, technical support, promotions, training and loyalty programs.
• Lead channel launch strategy, including assortment selection, initial inventory, materials, training, incentives and post‑launch follow‑up.
• Coordinate execution standards such as product placement, shelf visibility, POP materials, planograms and digital content.
• Manage trade‑marketing investment allocation based on potential, profitability and conversion probability.
• Conduct monthly reviews with Sales, Supply, Customer Analytics and Communications to assess inventory, execution, sell‑out, ROI and competitive alerts.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Agronomy, Engineering, Economics or related field; MBA or postgraduate degree desirable.
• 7‑10 years of experience in marketing, trade marketing, channel sales or category management, preferably in crop protection or related B2B sectors.
• Proven track record linking marketing activities to sell‑out, margin, inventory turnover and ROI.
• Ability to lead cross‑functional teams and coordinate with Sales, Supply, Finance, Agronomy and external agencies.

Required skills

• Practical knowledge of CRM systems.
• Experience with point‑of‑sale (POS) tools and commercial dashboards.
• Strong analytical skills using Business Intelligence (BI) platforms.
• Familiarity with AI use cases for demand forecasting, assortment recommendation and trade‑investment optimization.