Digital Marketing Analyst – B2B Lead Generation

About the role

We are looking for a proactive Digital Marketing Analyst to own our outbound lead generation engine end‑to‑end. The role focuses on building pipelines for US B2B acquisition through email, LinkedIn, landing pages and AI‑driven workflows.

Key responsibilities

• Own email outreach end‑to‑end: write persuasive sequences, build automations, and continuously test copy against reply and conversion rates.
• Drive LinkedIn outreach campaigns using Sales Navigator to target US business owners and decision‑makers.
• Build, publish, and iterate landing pages and website content alongside the marketing lead.
• Leverage modern AI tools daily to accelerate copywriting, campaign production, research, and workflows.
• Define social media messaging, manage inbound conversations across channels, and route qualified leads to sales.
• Keep CRM data organized, ensure clean execution, and track performance metrics such as reply rates and cost per lead.
• Propose and test ideas to hit monthly pipeline targets.

Required profile

• Based in Medellín, Colombia and fully available for a hybrid schedule (3 days remote, 2 days onsite).
• Minimum 2 years of hands‑on experience in email marketing, outbound outreach and lead generation with measurable results.
• Strong written English proficiency (B2 level or higher) for daily copy aimed at US business owners.
• Practical experience with CRMs, marketing automation platforms and website builders (WordPress, Framer or Webflow).
• Daily use of AI tools for speed, research and content generation.
• Data‑driven mindset, understanding of CPL and reply rates.
• Ability to bring ideas proactively without waiting for a brief.

Required skills

• Email automation platforms
• LinkedIn Sales Navigator
• CRM systems
• WordPress
• Framer
• Webflow
• AI content generation tools
• Landing page builders
• Data analysis of reply rates and cost per lead