Digital Marketing & Content Specialist – Remote (LATAM)

About the role

NILO® is seeking a proactive Digital Marketing & Content Specialist to boost its online presence and e‑commerce sales across the US market. The role blends influencer marketing, paid media management, and content planning to drive brand awareness, engagement, and conversion.

Key responsibilities

• Identify, research, and engage influencers aligned with the brand, negotiate collaborations, and manage deliverables.
• Create, launch, and optimize Meta (Instagram & Facebook) and TikTok ad campaigns, monitoring performance and adjusting targeting, creatives, and budgets.
• Collaborate with the Brand Designer to organize social media content calendars, generate creative ideas for reels, TikToks, and trending campaigns.
• Produce bi‑weekly and monthly performance reports, analyze metrics, and recommend growth opportunities.

Required profile

• Minimum 3 years of experience in influencer marketing, paid media, or digital marketing.
• Proven track record managing Meta Ads and/or TikTok Ads campaigns.
• Strong understanding of Instagram, TikTok, and current social media trends.
• Excellent English communication skills and ability to work independently in a remote setting.

Required skills

• Meta Ads Manager
• TikTok Ads platform