Digital Marketing Manager

About the role

Zonar Systems is seeking a Digital Marketing Manager to own the performance of Zonar.com, driving traffic, SEO results, and conversion rates. The role blends hands‑on CMS execution with strategic oversight, working closely with Demand Generation, Marketing Operations, Brand, and Product Marketing.

Key responsibilities

• Own total website traffic, SEO performance, conversion rate, and priority‑page performance.
• Manage day‑to‑day updates and governance for Zonar.com and related digital properties.
• Build, update, and maintain website pages, landing pages, thank‑you pages, CTAs, metadata, and digital content in HubSpot CMS.
• Lead SEO and development agency relationships to meet traffic and conversion goals.
• Improve organic visibility, traffic quality, priority keyword performance, and high‑value website paths.
• Maintain website structure, navigation, URL hygiene, redirects, and page quality.
• Publish and maintain blogs, case studies, white papers, PDFs, and other campaign assets.
• Partner with Demand Generation on landing‑page performance and campaign conversion paths.
• Collaborate with Marketing Operations on form setup, tracking, routing, automation, and data capture.
• QA website updates, campaign pages, mobile experiences, forms, and core user journeys.
• Monitor website performance, SEO progress, conversion trends, and key digital issues.
• Maintain a prioritized website backlog and communicate status to stakeholders.

Required profile

• Strong CMS and web production experience, preferably with HubSpot CMS.
• Working knowledge of SEO, website analytics, landing pages, redirects, metadata, CTAs, and conversion‑rate optimization.
• Experience owning or contributing to website traffic, SEO, and conversion‑rate goals.
• Familiarity with GA4, HubSpot reporting, and campaign performance measurement.
• Detail‑oriented QA mindset with solid project‑management habits.
• High level of English proficiency; all communication and work product must be in English.

Required skills

• HubSpot CMS
• Search Engine Optimization (SEO)
• Google Analytics 4 (GA4)
• HubSpot reporting
• Website analytics

What we offer

• Base salary of 9,000,000 COP (negotiable)
• Hybrid remote work model based in Colombia
• Employee contract with access to Zonar’s benefits program