Ecommerce Paid Media Manager

About the role

Veta Virtual is seeking an experienced Ecommerce Paid Media Manager to lead full‑funnel performance marketing for a high‑growth jewelry and retail brand. This senior, remote position combines paid advertising with email and SMS lifecycle marketing to drive acquisition and retention across online and physical stores.

Key responsibilities

• Plan, launch and optimize full‑funnel campaigns on Meta (Facebook/Instagram) and Google Ads, managing prospecting, retargeting and retention.
• Handle seven‑figure annual Meta ad spend, overseeing bidding, audience segmentation and creative testing.
• Track and reconcile performance across in‑store and online sales to provide an accurate omnichannel ROAS.
• Own reporting using Triple Whale, Northbeam or similar attribution platforms and translate data into actionable recommendations.
• Brief and collaborate on creative assets, using Canva for design mockups.
• Develop and execute end‑to‑end email and SMS strategies in Klaviyo, including automated flows, segmentation and campaign calendars.
• Monitor competitor activity, platform updates and industry trends to keep campaigns effective.

Required profile

• 8‑10 years of marketing/advertising experience with at least 5 years in ecommerce.
• Direct hands‑on management of a Meta Ads account with $1M+ annual budget.
• Proven full‑funnel ownership from prospecting to retention, with strong attribution and reporting skills.
• Experience reconciling platform data with actual sales using tools like Triple Whale or Northbeam.
• Hands‑on expertise in Klaviyo for email/SMS marketing, including flow building and segmentation.

Required skills

• Meta Ads (Facebook & Instagram)
• Google Ads
• Triple Whale or Northbeam attribution platforms
• Klaviyo email & SMS marketing
• Canva for creative assets
• Shopify or comparable ecommerce platform

What we offer

• Competitive base salary plus significant performance‑based pay
• 15 paid vacation days plus U.S. holidays
• 100% remote work from anywhere in LATAM or Europe
• High‑visibility role shaping a growing ecommerce and retail brand
• Collaborative, high‑trust culture