Fashion Paid Advertising Specialist – Client Experience

About the role

The Paid Advertising Specialist supports the execution and performance of paid advertising campaigns for fashion clients, working closely with lead Strategists or independently owning end‑to‑end strategy for core accounts. The role demands a keen learner who is eager to solve problems, grow technical, strategic and analytical skills, and deliver high‑quality work on time.

Key responsibilities

• Maintain flawless execution across Meta, Google, TikTok and other paid platforms, ensuring accurate setup, tracking, naming conventions and zero revenue‑impacting errors.
• Operate with high ownership and autonomy, managing timelines, budgets, pacing and day‑to‑day performance without constant oversight.
• Execute and optimize paid advertising programs end‑to‑end, including ad builds, optimizations, reporting and ongoing performance monitoring.
• Identify growth opportunities, form test hypotheses and recommend data‑backed optimizations aligned to client goals.
• Maintain a client‑first mindset, incorporating client objectives, constraints and brand nuances into decisions.
• Problem‑solve calmly during performance volatility, technical issues or major campaign pivots.
• Ensure accurate budget pacing, proactively flagging risks or opportunities.
• Own client testing roadmaps, managing project steps and prioritizing experiments.
• Prepare and present performance reports using clear data storytelling.
• Leverage Power Digital’s Nova ecosystem and AI technologies to improve efficiency and performance.

Required profile

• 1‑2 years of digital marketing experience, agency background a plus.
• Experience with direct‑response marketing for e‑commerce; lead‑gen and B2B a plus.
• Hands‑on experience with Meta or Google Ads for direct‑response campaigns; familiarity with TikTok, LinkedIn or Pinterest ads a plus.
• Proficiency with Google Analytics and Shopify; other technical platforms a plus.
• Client‑facing communication experience.
• Advanced Excel skills and strong data‑analytics capabilities.
• Highly dependable, self‑starter with strong organization and time‑management.
• Entrepreneurial spirit and passion for continuous learning.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• LinkedIn Ads
• Pinterest Ads
• Google Analytics
• Shopify
• Advanced Excel
• Data analytics