Freelance Senior Meta Ads Specialist – Film & Entertainment

About the role

We are looking for a Freelance Senior Meta Ads Specialist to shape and execute paid social strategies for an established creator brand and a growing film studio. The focus is on expanding audiences among Persian‑American and U.S. film‑cinephile communities through Instagram Reels and short‑form video.

Key responsibilities

• Design and own the Meta (Instagram/Facebook) advertising strategy for a creator brand and a film studio.
• Advise on audience targeting, budget allocation, and creative direction with an emphasis on Reels.
• Launch and manage campaigns promoting films, trailers, and releases as needed.
• Monitor performance, report on audience growth and engagement, and recommend optimisations.

Required profile

• Senior‑level experience running paid Instagram/Meta campaigns for creators or entertainment brands.
• Proven track record of growing engaged creator accounts.
• Strong knowledge of the U.S. film industry.
• Hands‑on expertise with Instagram Reels and audience‑building techniques such as lookalikes and retargeting.
• Experience marketing to Persian‑American or U.S. film/cinephile communities is a plus.

Required skills

• Meta Ads (Instagram/Facebook) campaign management.
• Instagram Reels advertising.
• Audience targeting (lookalikes, retargeting).
• Budget planning and allocation.
• Performance reporting and optimisation.