Growth Marketing Manager, B2B SaaS

About the role

This is a Growth Marketing Manager role at one of Power Digital's partner companies, for which Power Digital is assisting with recruiting. The manager owns the strategy and execution behind the integrated marketing campaigns that fuel Cardinal's pipeline, architecting full-funnel initiatives from webinars and events to reports and eBooks, and leading cross-functional teams to deliver cohesive messaging and high-impact creative. Advanced proficiency in spoken and written English is required.

Key responsibilities

• Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports), defining audiences, messaging, channel mix, goals and success metrics, and developing plans and timelines.
• Lead cross-channel execution across email, paid media, social and web, creating creative briefs and coordinating with design, copy, video, paid and email teams.
• Monitor performance, optimize live campaigns (messaging, audience, UX, offers, funnel flow), and build testing plans and share insights.
• Manage internal contributors and contractors, keeping deadlines and quality on track, and step in to execute when needed.
• Deliver 6-8 major campaigns generating a measurable pipeline, improve conversion rates across funnel stages, build a campaign playbook and reporting cadence, and raise the quality of Cardinal's thought leadership.

Required profile

• 5-7 years in B2B growth, demand generation or integrated marketing; agency or professional services experience is a plus.
• Demonstrated success running multi-channel, full-funnel campaigns with measurable results.
• Data-driven, audience-obsessed, comfortable owning both strategy and execution, with strong communication and collaboration skills.
• Ability to write or refine campaign copy (emails, landing pages, ads).

Required skills

• LinkedIn Ads, Meta Ads and Google Ads
• Email marketing platforms and webinar tools
• Reporting, performance diagnosis and conversion optimization