Head of Sales – AI‑Driven Commercial Systems

About the role

We are looking for a Head of Sales who will redesign and automate our commercial systems using AI, data and automation. In this role you will shape the architecture of our revenue organization, connecting CRM, workflows and lead intelligence across a fast‑growing SaaS business in Latin America.

Key responsibilities

• Design and improve the architecture of the commercial funnel for multiple customer segments.
• Build scalable workflows and automations between CRM stages, lead actions and commercial processes.
• Define logic, triggers and data structures for the customer journey inside HubSpot.
• Enhance lead intelligence, pipeline visibility and funnel performance with AI and data‑driven insights.
• Analyze sales conversations and funnel behavior to identify friction points and optimization opportunities.
• Collaborate with RevOps, Product, Growth and Customer teams to align systems and revenue initiatives.
• Translate commercial insights into actionable inputs for product and growth teams.
• Drive visibility of commercial metrics, OKRs and operational performance across the revenue organization.

Required profile

• Proven experience leading commercial operations or revenue‑operations functions in a SaaS environment.
• Deep understanding of commercial systems, CRM architecture and automation.
• Strong analytical mindset with the ability to turn data into actionable improvements.
• Excellent cross‑functional collaboration skills, working closely with product, growth and customer teams.
• Senior‑level experience (Head, Director or equivalent) in sales or revenue operations.

Required skills

• HubSpot CRM architecture and configuration.
• AI tools for conversation analysis, lead scoring and predictive insights.
• Automation platforms for workflow creation and integration.
• Data analysis and reporting.