Key Account Manager – Consumer Products

About the role

The Key Account Manager (Consumer Products) drives profitable growth across assigned key customers by owning the commercial relationship, expanding business opportunities, and ensuring best‑in‑class execution. This role blends sales leadership with business development, planning and analytics to maximise customer value and deliver results.

Key responsibilities

• Own and develop strategic relationships with key customers, acting as the primary commercial point of contact.
• Drive revenue growth by expanding product categories, increasing customer penetration and opening new B2B channels.
• Lead joint business planning, forecasting, pipeline management and promotion execution to meet service level and availability targets.
• Negotiate commercial agreements, ensure contract compliance and monitor trade investment ROI.
• Analyse sales and customer performance, track KPIs and implement corrective actions to optimise account performance.
• Build and maintain accurate reporting, dashboards and scorecards for internal visibility.
• Gather market and customer intelligence, translate insights into commercial actions and growth strategies.
• Deliver results quickly and efficiently in a dynamic environment, consolidating opportunities within each account.

Required profile

• Proven experience managing key accounts in consumer‑product or related sectors.
• Strong commercial acumen with a track record of revenue growth and negotiation success.
• Analytical mindset capable of turning data into actionable insights.
• Excellent communication and relationship‑building skills.
• Ability to work autonomously, prioritize multiple initiatives and meet deadlines.

Required skills

• Experience with commercial planning tools and sales forecasting.
• Proficiency in data analysis and KPI tracking.
• Familiarity with contract negotiation and trade investment management.