Marketing Analyst - Baby & Beauty Care

About the role

Essity is looking for a Marketing Analyst to support the implementation of marketing strategies and plans for its Baby & Beauty Care brands across Latin America. The role contributes to business and market analysis, brand initiatives, product launches and key marketing processes, combining analytical thinking with hands-on marketing execution and collaboration with teams, agencies and partners.

Key responsibilities

• Monitor brand performance and analyse market and competitive activity, including launches, pricing, promotions and trends
• Support marketing plans, campaigns, activations, digital initiatives and communication materials
• Contribute to innovation, renovation and portfolio optimisation projects
• Support end-to-end product launches and track timelines, documentation, product codes and materials
• Lead packaging artwork processes and keep product and portfolio information accurate across markets
• Work with agencies and partners, tracking timelines and deliverables
• Support A&P budget tracking and manage purchase orders, invoices, suppliers, samples, promotional materials and sponsorships

Required profile

• University degree in Business Administration, Marketing, Industrial or Administrative Engineering, Business or a related field
• Approximately 1-2 years of marketing experience, ideally with business analysis, marketing plan execution and project coordination
• Intermediate to advanced Excel and advanced PowerPoint
• Intermediate English (approximately B2)