Marketing Manager – Lead Client Acquisition & Growth

About the role

We are seeking a strategic, results‑driven Marketing Manager to own and optimise the full marketing‑to‑intake pipeline. You will drive qualified consultations, retain clients and boost revenue through data‑guided campaigns across digital, SEO, paid media and events.

Key responsibilities

• Build and maintain online review generation and reputation management processes.
• Evaluate marketing spend using cost‑per‑lead, consultation and ROI metrics.
• Create client‑focused content for websites, email campaigns, workshops and other initiatives.
• Analyse website traffic, search performance and conversion data to uncover growth opportunities.
• Maintain and optimise the company website for higher conversions and engagement.
• Develop and execute campaigns that attract prospects across core service areas.
• Own the full marketing‑to‑intake pipeline to ensure qualified consultations and revenue growth.
• Prepare monthly performance reports and acquisition dashboards.
• Manage paid advertising on Google Ads, Local Service Ads, Meta platforms and other channels.
• Design and run lead‑nurture campaigns for prospects, former clients and partners.
• Implement local SEO strategies, including Google Business Profile optimisation.

Required profile

• Proactive professional who enjoys ownership and turning insights into action.
• Strong analytical mindset balanced with creative thinking.
• Comfortable thriving in a fast‑paced, results‑oriented environment.

Required skills

• Google Ads
• Local Service Ads
• Meta advertising platforms
• Search Engine Optimisation (SEO)
• Google Business Profile optimisation
• Email marketing platforms
• Data analysis for marketing performance

What we offer

• Remote work flexibility
• Competitive compensation
• Great Place to Work certification for 4 consecutive years
• Collaborative, culturally diverse team