Media Buyer & Creative Strategist

About the role

We are a fast‑growing sports and recreation group operating across Canada and South Florida. As a Media Buyer & Creative Strategist you will own the paid‑social performance engine, turning ad spend into program registrations at target cost through creative strategy, disciplined testing, and full‑funnel analysis.

Key responsibilities

• Manage Meta ad accounts end‑to‑end across multiple brands, including structure, budgets, pacing, and scaling.
• Run an always‑on creative testing calendar with clear hypotheses (hook, angle, format, audience).
• Analyze creative performance metrics (hook rate, hold rate, CTR, CPL) and brief the next iteration.
• Write hooks and ad copy in English, brief UGC creators and a dedicated video editor.
• Oversee full‑funnel elements: landing pages, lead forms, CAPI setup, event match quality, and speed‑to‑lead handoffs.
• Plan seasonal campaigns around registration windows and manage localized geo‑radius targeting, remarketing pools, and frequency caps.
• Produce a weekly scorecard reporting registrations, CPL, CAC, and overall efficiency.

Required profile

• 3+ years hands‑on Meta buying focused on direct‑response lead generation (local services, gyms/fitness, education, events, memberships).
• Experience managing budgets of US$20 K+ per month or scaling larger accounts.
• Demonstrated testing methodology and measurement literacy (attribution windows, click‑ vs‑view‑through, blended CAC vs. ROAS).
• Fluent written and spoken English; comfortable with spreadsheet‑level analysis and cohorting performance by creative.
• Full‑time availability with at least 4 hours daily overlap with US Eastern Time.

Required skills

• Meta Ads Manager (Facebook/Instagram advertising platform)
• Conversion API (CAPI) implementation
• AI‑driven creative and campaign analysis tools
• Spreadsheet analysis (Excel or equivalent)

What we offer

• Compensation ranging from $1,500 to $2,500 USD per month (based on experience)
• Direct access to the founder and a dedicated video editor
• Opportunity to shape paid‑social strategy for a rapidly expanding sports & recreation portfolio